Customer: SAP

Agency: Goebel + Mattes GmbH

Producer: Thomas Felkel

Creative producer: Alexander Richter

Design and animation: Iván Robles

What is language and what parts must it have in order to be understandable. On the other hand, can we communicate with an abstract language if it simplifies the one we have been using?

In this piece I try to build from the particular to the general SAP's vision of its future developments in the field of coding. I focus on abstract figures that represent first letters, then words, then sentences, and finally complex systems that a trained observer can understand in a fraction of a second.

October 2022.